Elon Musk, the billionaire CEO of Tesla and SpaceX, has named Linda Yaccarino as the new CEO of Twitter. Yaccarino is a longtime media executive who has held senior positions at NBCUniversal and Walt Disney. She is known for her expertise in advertising and marketing, and she is expected to play a key role in helping Twitter to grow its revenue.
Musk announced Yaccarino’s appointment in a tweet on Friday, May 12. “I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” he wrote. “She will focus primarily on business operations, while I focus on product design & new technology.”
Yaccarino is a highly respected executive with a proven track record of success. She spent 22 years at NBCUniversal, where she rose to the position of chairman of global advertising and partnerships. In that role, she oversaw a team of more than 10,000 people and generated billions of dollars in revenue. She also played a key role in developing NBCUniversal’s streaming service, Peacock.
Prior to joining NBCUniversal, Yaccarino worked at Walt Disney for 15 years. She held a variety of positions at Disney, including senior vice president of advertising sales and marketing. She also served as the president of Disney-ABC Television Group’s advertising sales division.
Yaccarino is a graduate of the University of Pennsylvania. She is also a member of the board of directors of several companies, including The New York Times and The Wall Street Journal.
Musk’s decision to appoint Yaccarino as Twitter’s CEO is a sign that he is serious about making the company more profitable. Yaccarino is a proven revenue generator, and she is expected to help Twitter to attract more advertisers and grow its user base.
Yaccarino’s appointment is also a sign that Musk is willing to delegate more responsibility to others. Musk is known for his hands-on approach to management, but he has said that he wants to focus on product development and new technology at Twitter. By appointing Yaccarino as CEO, Musk is signaling that he is confident in her ability to run the company on a day-to-day basis.
Yaccarino’s appointment is a significant development for Twitter. She is a highly respected executive with a wealth of experience in the media industry. She is expected to play a key role in helping Twitter to grow its revenue and become more profitable.